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Why it Works
"I didn't expect that turning off one light bulb would actually do as much, but people start turning stuff off and it really affects energy use. You walk by and you see the polar bear in distress and it just makes you think, "Oh yeah, I left something on in the room."
Dartmouth Student

Research

GreenLite Dartmouth: unplug or the polar bear gets it

Evan Tice, et al. "GreenLite Dartmouth: unplug or the polar bear gets it"SIGGRAPH 2009. Lecture.

Insight: The theoretical underpinning for GreenLite, TellEmotion's successful energy feedback system.

Unlocking Energy Efficiency in the U.S. Economy: McKinsey Global Energy and Materials

Choi Grande, Hannah, Jon Creyts, Anton Derkach, Philip Farese, and Ken Ostrowski. Unlocking Energy Efficiency in the U.S. Economy. Rep. McKinsey & Co. McKinsey Global Energy and Materials. Web. 1 July 2009.

Insight: Increasing energy efficiency will be a critical component of all strategies to manage energy resources and climate change. Significant barriers need to be addressed to stimulate energy efficiency strategies which could yield gross energy savings worth more than $1.2 trillion in the U.S.

Behavior, Energy, and Climate Change

Armel, Carrie. "Behavior, Energy and Climate Change." Behavior, Energy and Climate Change Conference. CA, Sacramento. 16 Nov. 2008. Lecture.

Insight: Stanford University D-School stresses the importance of behavioral science in sustainability programs.

The Constructive, Destructive, and Reconstructive Power or Social Norms

Schultz, P. Welsey. "The Constructive, Destructive, and Reconstructive Power or Social Norms." Behavior, Energy, and Climate Change Conference. CA, Sacramento. 16 Nov. 2008. Lecture.

Insight: University of California social psychologist states normative feedback should be used to alter behavior patterns related to energy usage.

Storytelling on the Web and its place in fighting climate change

Sachs, Jonah. "Storytelling on the Web and its place in fighting climate change." Behavior, Energy, and Climate Change Conference. CA, Sacramento. 16 Nov. 2008. Lecture.

Insight: Core environmental values should be communicated through visual imagery to encourage meaningful lifestyle change.

Engaging Customers in Energy Efficiency Through Non-Traditional Media

Kiner, Seth. "Engaging Customers in Energy Efficiency Through Non-Traditional Media." Engaging Customers in Energy Efficiency Through Non-Traditional Media. CA, Sacramento. 16 Nov. 2008.

Insight: Encouraging customers to live a more energy efficient lifestyle requires a higher level of interactive engagement with energy usage data.

An Overview of Feedback Tools that Leverage Smart Meters

Donnelly, Kat. "An Overview of Feedback Tools that Leverage Smart Meters." An Overview of Feedback Tools that Leverage Smart Meters. CA, Sacramento. 16 Nov. 2008. Lecture.

Insight: Goal-setting, feedback systems, and peer pressure can have significant impact on behavioral change and energy reduction.

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